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The Insight Loop
The Insight Loop
Dosynthetic usersactually work?
Bruno Duarte, Manager of Product Design at LearnUpon, built synthetic personas from his team's research and live customer feedback. He shares what he tried, how the setup works and where it stops being useful.
Date
Oct 21, 2026
Time
8:30 AM PST · 10 PM IST
Where
Live online
Meet your hosts
Speaker
Bruno Duarte
Manager, Product Design, LearnUpon
Bruno leads product design at LearnUpon, a B2B learning platform with 1,700+ customers and 30M+ users. He has been testing synthetic personas built on real customer feedback.
Host
Ananyaa Agarwala
Host, The Insight Loop
Ananyaa hosts The Insight Loop, Looppanel's live webinar series for researchers, designers and PMs.
What we'll talk about
What we talked about
Bruno tried four setups before landing on the one his team uses now. These are the main things he learned, and the full summary adds his prompt rules and the audience Q&A.
- Research had become Swiss cheese
LearnUpon had two and a half years of research, but each study answered one specific question and few of them connected. The team also kept talking to the same engaged customers. - NotebookLM was a dead end
Bruno combined Looppanel snippets, reports and spreadsheets in one chat. It was useful, but the documents went out of date fast and old findings stopped holding true. - Claude became the shared research pool
Persona skills built from existing research, connectors to Drive, Jira and Confluence, and live customer feedback through the Pendo MCP. A citation rule keeps every quote verbatim and linked to its source. - Synthetic users work best early on
They work best in discovery or a first pass on a PRD. Anchor them in live feedback and outside research so they don't amplify your own bias. - Use them to pressure-test, then talk to customers
Synthetic users are good for poking holes in an idea early. Validating it still takes one-on-one conversations with real customers.
They can be super helpful as a first pass, as a stress test in certain ideas, but they won't replace actual customer feedback.
Bruno Duarte
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Shannon Morgan
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"I'd be very disappointed if I can't use the [Looppanel] analysis board. It's useful because I can trust nothing is getting missed in analysis.
Iris Latour
UX Researcher at Miro
The best thing is the ease with which we can share a video snippet which helps our team align.
Clara Queiros
UX Researcher at Revery Labs
Looppanel's transcription is really good - much more accurate than any other tools.
Shannon Morgan
UX Researcher at Pandadoc
"I'd be very disappointed if I can't use this [Looppanel] analysis board. It's useful because because I can trust nothing is getting missed in analysis."
Iris Latour
UX Researcher at Miro
"The best thing is the ease with which we can share a video snippet which helps our team align."
Clara Queiros
UX Researcher at Revery Labs
“I'm impressed by the accuracy of the insights that it extracts. It really, really does do a good job.”
Azeem K
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Yujia Cao
UX Researcher at Kiwi
I'm impressed by the accuracy of the insights that it extracts. It really, really does do a good job.
Azeem K
Clinical Operations Lead
It used to take us 2 weeks to analyze a project.
Now it takes 2 days.
Karthik
User Researcher at Coinswitch
"Looppanel is removing half the work I have to do, which is the best thing about it. I love it.
Trisha Singh
UX Researcher at Redbaton
When my researcher tells me that it takes me 30% of the time to analyze interview with this tool than other tools, that made me excited to bring Looppanel into Kiwi.
Yujia Cao
UX Researcher at Kiwi
“I'm impressed by the accuracy of the insights that it extracts. It really, really does do a good job.”
Azeem K
Clinical Operations Lead
"It used to take us 2 weeks to analyze a project.
Now it takes 2 days."
Karthik
User Researcher at Coinswitch
"Looppanel is removing half the work I have to do, which is the best thing about it. I love it."
Trisha Singh
UX Researcher at Redbaton
When my researcher tells me that it takes me 30% of the time to analyze interview with this tool than other tools, that made me excited to bring Looppanel into Kiwi.
Yujia Cao
UX Researcher at Kiwi
I'd be very disappointed if I can't use the [Looppanel] analysis board. It's useful because I can trust nothing is getting missed in analysis.
Iris Latour
UX Researcher at Miro
It used to take us 2 weeks to analyze a project. Now it takes 2 days.
Karthik
User Researcher at Coinswitch
It takes me 30% of the time to analyze interviews with this tool than other tools, that made me excited to bring Looppanel into Kiwi.
Yujia Cao
UX Researcher at Kiwi
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