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The Insight Loop
The Insight Loop

Can AI tell
researchers
what matters?

AI can turn a stack of interviews into a list of themes in minutes. Devanshi Ray, behavioural scientist and most recently at Swiggy, shows how she works out which of those themes actually matter.

Date
Thu, Nov 19, 2026
Time
8:30 AM PST · 10 PM IST
Where
Live online
Hosted on
Thu, Nov 19, 2026
60 minutes

Meet your hosts

Devanshi Ray
Speaker
LinkedIn
Devanshi Ray
Behavioural Scientist, Swiggy
Devanshi is a behavioural scientist, most recently at Swiggy, where she used AI in her research while keeping the final call with the researcher.
Ananyaa Agarwala
Host
LinkedIn
Ananyaa Agarwala
Host, The Insight Loop
Ananyaa hosts The Insight Loop, Looppanel's live webinar series for researchers, designers and PMs.

What we'll talk about

What we talked about

Here is what Devanshi plans to cover, with time for your questions at the end.

  1. Where AI helps and where it misleads
    The gap between what participants say and what they mean, and how AI handles each.
  2. Write your own read before AI sees the transcript
    A confident first summary anchors you, so she notes her own themes before she reads what the AI found.
  3. Why frequency is a weak signal for importance
    What gets lost when an observation is dropped because only one participant raised it.
  4. Getting past the surface "why"
    Finding the psychology behind a behaviour, so the insight still holds when you apply it to a different problem.
  5. The AI approaches she tried and dropped
    What didn't hold up in her own work, and how she hands findings to product teams with the reasoning attached.
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Devanshi
?
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"Looppanel's transcription is really good - much more accurate than any other tools."

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Shannon Morgan
UX Researcher at Pandadoc

I'd be very disappointed if I can't use the Looppanel analysis board. It's useful because I can trust nothing is getting missed in analysis.

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Iris Latour
UX Researcher at Miro

The best thing is the ease with which we can share a video snippet which helps our team align.

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Clara Queiros
UX Researcher at Revery Labs

Looppanel's transcription is really good - much more accurate than any other tools.

Smiling young woman with shoulder-length blonde hair wearing a white shirt against white background.
Shannon Morgan
UX Researcher at Pandadoc

"I'd be very disappointed if I can't use the [Looppanel] analysis board. It's useful because I can trust nothing is getting missed in analysis.

Smiling woman with straight brown hair wearing a black top and blazer against a plain background.
Iris Latour
UX Researcher at Miro

The best thing is the ease with which we can share a video snippet which helps our team align.

Woman with gray wavy hair wearing a black coat and smiling against a graffiti brick wall.
Clara Queiros
UX Researcher at Revery Labs

Looppanel's transcription is really good - much more accurate than any other tools.

Smiling young woman with shoulder-length blonde hair wearing a white shirt against white background.
Shannon Morgan
UX Researcher at Pandadoc

"I'd be very disappointed if I can't use this [Looppanel] analysis board. It's useful because because I can trust nothing is getting missed in analysis."

Smiling woman with straight brown hair wearing a black top and blazer against a plain background.
Iris Latour
UX Researcher at Miro

"The best thing is the ease with which we can share a video snippet which helps our team align."

Woman with gray wavy hair wearing a black coat and smiling against a graffiti brick wall.
Clara Queiros
UX Researcher at Revery Labs

“I'm impressed by the accuracy of the insights that it extracts. It really, really does do a good job.”

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Azeem K
Clinical Operations Lead

It used to take us 2 weeks to analyze a project.
‍Now it takes 2 days.

Young man with dark hair in a white shirt smiling and looking sideways outdoors.
Karthik
User Researcher at Coinswitch

Looppanel is removing half the work I have to do, which is the best thing about it. I love it.

Woman with glasses working on a laptop at a wooden desk with mouse and book nearby.
Trisha Singh
UX Researcher at Redbaton

When my researcher tells me that it takes me 30% of the time to analyze interview with this tool than other tools, that made me excited to bring Looppanel into Kiwi.

Portrait of a woman with long black hair and glasses indoors near a door.
Yujia Cao
UX Researcher at Kiwi

I'm impressed by the accuracy of the insights that it extracts. It really, really does do a good job.

Smiling man with short dark hair and beard wearing a blue shirt against a light purple background.
Azeem K
Clinical Operations Lead

It used to take us 2 weeks to analyze a project.
‍Now it takes 2 days.

Young man with dark hair in a white shirt smiling and looking sideways outdoors.
Karthik
User Researcher at Coinswitch

"Looppanel is removing half the work I have to do, which is the best thing about it. I love it.

Woman with glasses working on a laptop at a wooden desk with mouse and book nearby.
Trisha Singh
UX Researcher at Redbaton

When my researcher tells me that it takes me 30% of the time to analyze interview with this tool than other tools, that made me excited to bring Looppanel into Kiwi.

Portrait of a woman with long black hair and glasses indoors near a door.
Yujia Cao
UX Researcher at Kiwi

“I'm impressed by the accuracy of the insights that it extracts. It really, really does do a good job.”

Smiling man with short dark hair and beard wearing a blue shirt against a light purple background.
Azeem K
Clinical Operations Lead

"It used to take us 2 weeks to analyze a project.
‍Now it takes 2 days."

Young man with dark hair in a white shirt smiling and looking sideways outdoors.
Karthik
User Researcher at Coinswitch

"Looppanel is removing half the work I have to do, which is the best thing about it. I love it."

Woman with glasses working on a laptop at a wooden desk with mouse and book nearby.
Trisha Singh
UX Researcher at Redbaton

When my researcher tells me that it takes me 30% of the time to analyze interview with this tool than other tools, that made me excited to bring Looppanel into Kiwi.

Portrait of a woman with long black hair and glasses indoors near a door.
Yujia Cao
UX Researcher at Kiwi

I'd be very disappointed if I can't use the [Looppanel] analysis board. It's useful because I can trust nothing is getting missed in analysis.

Smiling woman with straight brown hair wearing a black top and blazer against a plain background.
Iris Latour
UX Researcher at Miro

It used to take us 2 weeks to analyze a project. Now it takes 2 days.

Young man with dark hair in a white shirt smiling and looking sideways outdoors.
Karthik
User Researcher at Coinswitch

It takes me 30% of the time to analyze interviews with this tool than other tools, that made me excited to bring Looppanel into Kiwi.

Portrait of a woman with long black hair and glasses indoors near a door.
Yujia Cao
UX Researcher at Kiwi

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