14 Chat-GPT Prompts for Faster UX Research

A big part of research work is quite frankly, boring.

Talking to people and learning about how your product helped them is exciting, sure. But what about drafting all those questions for the interview script first, touching upon every feature? What about building those user feedback survey forms to embed on each page of the website? Or painstakingly building a prototype on a design tool once you have the idea?

With hefty AI-powered tools, you can speed through all these tedious parts of research. They might not be omniscient enough, and demand oversight. But tools like Chat-GPT can get a lot done in a jiffy.

Read more about other AI tools you can use for UX Design and Research here.

Chat-GPT as a research tool

Ever since its historic launch in January 2023, Chat-GPT has changed the way we work. It’s like having a junior assistant who’s new (and not particularly bright), but incredibly good at doing what they’re told to do. If you provide enough information and the right instructions, Chat-GPT can save you a ton of time and resources.

If you do UX research on a regular basis, consider these prompts as guidelines on how to get the best out of Chat-GPT. The quality of output will rely heavily on the amount of information, context, and references you provide. Also, do note:

• AI tools can never act as replacements for human researchers. They can simply speed up some parts of the process, with the right instructions provided. 
• Chat-GPT is not the most helpful with deep analysis, or brainstorming unique, creative ideas.
• Even with the most detailed prompts, you will have to spend a little more time cross-checking and validating Chat-GPT’s answers.

14 Chat-GPT Prompts for UX research

Here are 14 Chat-GPT prompts you can use for different stages of the UX research process. A couple of things to remember:

• For complex planning and scripts, view Chat-GPT’s answers as a starting point, rather than the entire solution. A language model doesn’t have the context and insights that a human can offer. Give it tasks that you would give a capable intern-–reframing insights, generating questions with previously determined objectives, tasks that don’t require advanced thinking and analyses.
• For precise results, add as much detail and context about your product and users to the prompt. The more, the better!

Stage 1: Planning

1. To read and analyse related research: Provide a brief summary of these articles/research reports: [insert links]

2. To find the right UX research method: I need to do a UX research project for my product X, a [describe the product]. The research goal is to find out [describe the goal]. The target audience is [add user demographics, numbers, and relevant details]. What research methods would be right for this project? Give me a broad research plan for each option.

3. To create a research plan to test a new feature: Create a user research plan to explore the feasibility of a new feature for our product X. X is a [Insert details]. The new feature Y does [details]. We want to understand our users’ possible needs, their openness to Y, and any potential concerns they might have. Please include sections in the plan for user interviews, surveys, and usability testing, within a Z-month timeline (customize this section based on your needs!)

4. To generate potential user personas: We are in the early stages of developing a new product X, a [describe the product]. X can [ describe product features and tasks]. Please generate a list of potential user personas in detail, that we should consider in our design and development process.

Stage 2: Data collection

5. To create user interview scripts: Create a user interview script of 15-20 questions as a UX researcher, to gather detailed insights from users of X app that [insert product details]. Include warm-up questions about the user’s day and work life. Covers key topics such as user needs, preferences, and experiences with similar products. Ask about A, B, and C features. Use simple language. 

6. To design feedback surveys: Create a short 5-minute user feedback survey for users of product X, which does [insert details]. X provides features that include [add features] for users who are  [describe users]. The survey should cover aspects such as ease of use, satisfaction with features, areas for improvement, and overall user experience. Please include a mix of question types, such as multiple choice, Likert scale, and open-ended questions.

7. To generate test scenarios for usability testing: I’m doing usability testing for X product, a [describe the product]. X does [list the features] and is designed for [describe the users]. Please generate test scenarios that cover key user tasks and interactions with X.

8. To do usability testing: Create a usability testing script for product X, a [describe the product]. X’s features include [list the features] and it is designed for [describe the users]. The script should guide the user through [describe tasks] with X, and provide instructions for the tester on what to observe and record. Please include sections in the script for the introduction, task instructions, and closing remarks.

9. To script a focus group discussion: We are conducting a focus group discussion for X product, a [describe the product].  X does [list the features] and is designed for [describe the users]. Please draft a discussion guide for a focus group on the latest update that allows Y. The guide should cover key topics such as user needs, preferences, and experiences with X and the update Y.

Stage 3: Data analysis

10. To generate insights: Here are the results of a product feedback survey conducted on product X’s latest feature Y. The product X does [list the features] and is designed for [describe the users]. Summarize the survey findings as 5-6 key insights.
[Paste survey results]

11. To identify patterns and trends: Read the 5 condensed interview transcripts pasted below and identify the common patterns and trends in user experiences based on them. The product X does [list the features] and is designed for [describe the users]. Summarize the patterns and trends into bullet points. Also, share summaries of user responses to each question as a tabular column.
[Paste interview transcriptions]

Stage 4: Sharing research findings

12. To rewrite research insights: Given the following research data about our product X, a [describe the product], please provide a concise summary of this insight. Use simple, readable language that can be shared in a report. [Paste data + insights]

13. To outline a research presentation: I’m preparing a presentation to share our user research findings on product X’s new update Y with stakeholders. X does [list the features] and is designed for [describe the users]. Please create an outline for the presentation that covers the research objectives, methodology, key findings, and recommendations. [Paste key findings here.]

14. To write an article on research findings: I need to write an article that summarizes our user research findings about X with the rest of the organization. Read the findings and insights pasted below, and draft an article that’s engaging, informative, and accessible to a general audience. Avoid UX jargon, keep it action-oriented, and highlight the outcomes of the research. 
[Add key findings to share here.]

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