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How to use AI in UX Design & Research
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How to use AI in UX Design & Research

How to use AI in UX Design & Research

Saviour Egbe
September 22, 2023

Artificial intelligence (AI) is rapidly changing the way we interact with the world around us, and the field of user experience (UX) is no exception. AI is being used to improve the design of products and services by better understanding user needs and behavior.

This article will discuss how to use AI in UX design & UX Research. We’ll cover:

  1. What is AI?
  2. How to use AI in UX research, including benefits & limitations
  3. Tools that help you integrate AI into your workflow

We will discuss specific AI tools and techniques that can be used to automate tasks, identify patterns, and generate insights. We will also discuss the benefits and challenges of using AI in user research.

What is AI?

Unless you’ve been living under a rock, you would’ve heard of AI in the last few months. This is mainly because of breakthroughs in AI technology, primarily in Generative AI.

But we’ve been using AI for a while now.

Ever had an automated transcript? AI generated that for you

What’s different now?

AI is evolving faster than ever. Because of a series of technical breakthroughs, models used to generate new and original content (GenerativeAI) are creating better content than ever before. 

You would’ve heard of ChatGPT or Dall-E (unless you’re living in a cave). These are classic examples of Generative AI models that are starting to be able to create human-quality content. 

AI and UX: Use Cases, Benefits & Limitations

Have you ever wondered how AI is changing the way we design products and services?

Artificial intelligence (AI) in user experience (UX) can help us design better products and services for people, faster and more efficiently. AI achieves this by automating tasks, identifying patterns, and generating insights, enabling designers and researchers to create personalized, efficient, and intuitive user experiences. 

With the latest wave of Generative AI, we can use AI’s assistance to help us create everything from a user interview guide to a wireframe rapidly.

AI and UX have a lot of strong synergies! Here are just a few examples of how AI is being used to improve the user experience (UX) today:

AI in UX Design: Use Cases

AI-Powered Personalization

AI can be used to personalize user experiences by recommending products, content, and features based on individual preferences. Think of Netflix, which uses AI to recommend movies and TV shows based on your past viewing behavior. If you're a sci-fi fan, it won't just suggest more sci-fi content but also consider actors, directors, or genres related to your preferences. This level of personalization keeps you engaged, and it's all thanks to AI.

Amazon, the online shopping giant, also employs AI for personalized product recommendations. It analyzes your past purchases and suggests items you might want next, making shopping a breeze. And it doesn't stop there; AI continues to explore your evolving tastes.

Airbnb takes personalization to the next level by using AI to recommend vacation rentals based on your preferences. It's like having a travel advisor who knows your dream destinations better than you do, simplifying trip planning.

AI for Generating User Interfaces

Companies like Uizard are already working on creating AI-assisted technology to help us design prototypes faster.

You can already automate the creation of prototypes from hand-drawn wireframes or screenshots. Now we’re starting to see a fleet of products that act as an ‘Auto Designer’: enter a text prompt, and get mockups instantly.

Does it work perfectly? Based on our research, no(t yet). But it can likely give you a very strong starting point as a designer and help you automate a lot of the manual work of creating frames and buttons.

AI for Generating Illustrations

Design also has important visual elements: graphics to embed into your app or website.

AI-powered technology can already auto-generate illustrations and images based on a prompt. OpenAI’s Dall-E is a prime example, although these products today come with limitations on style or output.

AI for Copywriting

Copy isn’t always a designer's strong suit, and unless you have an in-house UX writer, this can become a challenge.

Generative AI can help create copy for descriptions and more with the click of a button.

Caveat: It’s important to think of this technology as an assistant to your work (you want to review and ensure the copy works for your product).

AI for Brainstorming

Sometimes we just need help coming up with ideas.

AI tech (like ChatGPT) can actually be really helpful in getting un-stuck. You can ask it for ideas or concepts to help your own creative juices flowing!

AI in UX Research: Use Cases

Enhancing Accessibility

AI plays a role in making websites and apps more accessible to users with disabilities. Take AccessiBe, for example. This AI-powered tool checks websites for accessibility issues in real time, including features like text-to-speech and keyboard navigation. It helps designers and developers to create websites that cater to people with impairments, motor disabilities, or cognitive challenges, ensuring digital inclusivity.

AI for Research Analysis & Insights

Products like Looppanel are integrating AI to automate time-consuming, painful parts of the research workflow like transcribing calls and making notes. Looppanel auto generates notes for your user interviews and organizes them by your interview question so you can focus on your users.

Image of Looppanel notes section showing the Discussion Guide and one section open with AI notes

AI for Planning Research

We’ve spoken to lots of researchers using tools like ChatGPT to start generating their interview guide. A sense check is of course required, but AI can help generate questions to work with and rephrase existing questions in better ways.

Haven’t tried it yet? Go play around with ChatGPT to talk through your discussion guide!

Check out our bank of questions for usability testing here.

AI is still a new technology, but it has the potential to revolutionize the way we design products and services. Whether it's designing intuitive interfaces or conducting data-driven research, AI has become an indispensable asset in user experiences.

As AI continues to develop, we can expect to see even more innovative and groundbreaking uses of AI in UX.

Benefits of AI in UX

The world of technology is a testament to the enduring power of innovation to drive productivity gains. Each technical revolution brings with it new ways to automate tedious tasks, liberating us to focus on more creative and strategic endeavors.

Artificial intelligence (AI) marks another exciting chapter in this ongoing journey.

AI is already changing the way we interact with technology, and it's also having a big impact on user experience (UX). AI can help UX designers to work more efficiently and effectively by automating tasks, analyzing data, and generating insights.

As AI continues to develop, its impact on UX will only grow more profound. Here are a few of the benefits of using AI in UX:

  • Increased efficiency: AI can automate many of the time-consuming tasks involved in UX research and design, such as data collection, analysis, and reporting. This frees up UX professionals to focus on more creative and strategic work.

  • Improved accuracy: AI can analyze large amounts of user data more quickly and accurately than humans. This can help UX professionals to identify trends and patterns that would otherwise be missed.

Limitations of AI in UX

Imagine that AI is a super-smart Assistant. It can learn to do all sorts of amazing things really fast, but it doesn’t have all the context on your business and is new to the role. In the same way, think of AI as an assistant: it can transcribe calls for your super fast and very accurately, but it may not know how the insights in that transcript apply to your business.

AI is also trained on the internet of data. This means its output reflects the data we put out on the internet. This too, creates some limitations.

Let’s talk about them what these limitations are:

1. Bias:

AI, at its core, learns from data, and this data often comes from the vast expanse of the internet. Now, here's the twist – if that data carries biases (for example, if it's mostly generated in Western countries), those biases can sneak into your AI results. So, AI can be a great helper, but we must be careful of the biases it might learn from the data it is trained on.

2. Dependence on Data:

Imagine AI as the brightest student in class, who answers your questions. But here's the catch – it doesn't have a perfect memory. It relies on the data you feed it, and if that data is incomplete, inaccurate, or skewed, well, it's like giving it an incomplete set of notes for an exam. It might not provide the answers you're hoping for, simply because it doesn't have the full context.

So, AI is like a smart student, but it needs good notes (data) to answer your questions.

3. Understanding User Behavior:

AI is good at spotting patterns in user behavior, like a detective sifting through clues. However, it struggles to grasp the "why" behind those behaviors. That's because human actions are influenced by a colorful mix of personal preferences, cultural norms, and situational factors. AI might tell you what users are doing but unraveling the why remains a puzzle it can't fully solve.

So, AI is good at finding patterns in user behavior, but it doesn't understand why users do what they do.

4. Lack of Reasoning and Creativity:

Picture AI as a talented artist, but one who works exclusively with existing designs. It can optimize and refine based on what it's seen before, but it cannot come up with new and innovative ideas out of thin air. The spark of creativity, the ability to dream up fresh and innovative designs, still firmly resides in the realm of human creativity.

As a result, AI can make existing designs better, but it can't come up with new ones.

Tools for incorporating AI in UX

Despite the limitations, AI is still automating days of work in UX already.

There are a number of tools UX researchers and UX designers can use to incorporate AI into their work. Some of the most exciting ones include:

1. Looppanel  


UX AI research repository platform example

Looppanel is an AI-powered research analysis & repository product that can help you automate the tedious tasks of research analysis, so you can focus on what matters most: getting insights from your data.

With Looppanel, you can:

  • Transcribe your user interviews in minutes with over 90%+ accuracy.
  • Generate automatic notes that highlight the key takeaways from your interviews.
  • Snip videos of your interviews to create clips for presentations, with a single click.
  • Organize all of your research data in one place, making it easy to identify trends and patterns.

What makes Looppanel unique?

Not only is Looppanel's transcript accuracy incredible, but the product also auto-generates notes for you to work with as soon as your user interview ends. No need to re-read the entire transcript or rely on a teammate to take detailed notes—Looppanel has you covered.

Looppanel is the perfect tool for UX researchers, product managers, and other professionals who need to get insights from their research quickly and easily.

2. Userdoc: 


Userdoc uses AI to help you generate user stories, acceptance criteria, personas, and user journeys that are truly user-centered.

With Userdoc, you can:

  • Capture the what, why, and how of your requirements in a single place.
  • Organize your requirements by user type, folder, or label, and easily search and filter.
  • Build relationships between your requirements to create a holistic map of your system.
  • Sync your requirements with your project management tools and other systems with ease.
  • Track changes to your requirements over time, so you can always see where you've been, and where you're going.

3. Uizard:


Uizard is a powerful AI-powered prototyping tool that makes UI design accessible to everyone, from non-designers to experienced professionals. With Uizard, you can quickly transform your ideas into functional prototypes, saving you time and effort in the early stages of the design process.

What makes Uizard unique?

  • AI-powered features: Uizard's AI features allow you to generate UI designs from text prompts, convert hand-drawn sketches into wireframes, and transform screenshots into editable designs. This makes it easy to get started with prototyping, even if you don't have any design experience.
  • Pre-made design templates and components: Uizard comes with a library of pre-made design templates and UI components, so you can start prototyping right away without having to create everything from scratch. This saves you time and helps you to create consistent and user-friendly designs.
  • Collaboration features: Uizard makes it easy to collaborate with others on your prototypes. You can share your prototypes with others for feedback, or even work on prototypes together in real time.

Uiward is now building an ‘Auto Designer’: enter a text prompt, and get mockups instantly.

Does it work perfectly? Based on our research, no(t yet). But it can likely give you a very strong starting point as a designer and automate the manual, tedious parts of creating a mock up.

Who uses Uizard?

Uizard is used by a wide range of people, including:

  • Founders: Uizard is a great tool for founders who are looking to build their app or web design from the ground up. With Uizard, you can quickly create prototypes to test your ideas with users and get feedback before you start coding.
  • Marketing agencies: Uizard is also a popular tool for marketing agencies. Agencies use Uizard to create prototypes for their clients, which helps to communicate design ideas and get feedback before moving forward with development.
  • Product managers: Product managers use Uizard to create prototypes for new products and features. This helps to validate ideas with users and get feedback before investing in development.
  • Designers: Uizard is also helping designers and UX professionals to test ideas and iterate on concepts faster than ever before.

4. Midjourney


Midjourney is a powerful AI-powered text-to-image generator that has become one of the most popular generative AI tools in the world. 

Midjourney uses a new AI technique called diffusion to generate images. Diffusion is a process of gradually adding noise to an image until it is completely random. Midjourney then uses its AI to reverse this process, removing the noise to reveal an image that matches the text description.

What makes Midjourney unique?

  • Midjourney can generate images in a variety of styles, from photorealistic to cartoonish to abstract.
  • Midjourney can also generate images from complex text descriptions, including descriptions of people, places, and events.
  • Midjourney is only accessible through the Discord chat app, which makes it relatively easy to use, even for those with no coding or design experience.

Who uses Midjourney? 

Midjourney is used by a variety of users, including artists, designers, researchers, and entrepreneurs. It is also used by many people for fun and creative purposes.

You can use MidJourney to create illustrations for your app, blog, or website.

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