User experience (UX) is the overall experience a user has when interacting with a product or service. It includes everything from the look and feel of the product, to the ease of use.
Generative research is a UX research method that helps you understand users' needs. It is often used at the beginning of a project to define the problem that needs attention.
Through generative research UX, you can:
In this article, we'll consider generative research methodology and help you understand when and how to apply these methods in your UX research.
Generative research is a process of discovery, where the researcher is trying to learn as much as possible about the users' needs, motivations, and behaviors.
Generative research methods are often used in the early stages of product development, to understand the problem to be solved. When you understand your users, you can design for their needs, not your own assumptions.
Generative research and evaluative research both fall under the umbrella of UX research methods. While generative research is used to gain a deeper understanding of users, evaluative research is used to evaluate the usability of a product or service.
Researchers often debate the merits of generative research vs evaluative research methods — one is about creative exploration, while the other obtains precise validation and refinement.
Choosing the right UX method for your project requires understanding the distinctions between generative research vs evaluative research methods. It also depends on the availability of resources and the product development lifecycle stage you’re at.
Some of the common methods used in generative research include:
Confused about which UX research method is the best fit for your project? Check out our detailed guide on it, with a handy flowchart to help.
Generative research can help you understand your users and build better products. It is best used at the beginning of the UX design process. This is when you need to gain a deep understanding of your users and their needs. Generative research methods can help you do this by:
Remember, your users are the experts on their own experiences. It’s only by getting to know them, that you can build products and services that truly resonate with them.
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