State of Market Research 2024

This report covers the latest market research industry trends in 2024
- What are the main challenges faced by market research agencies?
- What are the most popular tools and methodologies?
- Does AI pose more solutions or challenges to the industry?

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"Econimically there are challenges. Our clients are tightening their budgets. They're looking for more with less. They're looking for efficiency. Speed is of the essence."

Serra Shular
Market Researcher

We sat down with market research leaders with differing areas of expertise, and talked to them about their work, priorities, challenges and the latest trends in the market research industry.
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‍In the report, we share our learnings on:

  • Key trends and challenges in the industry
  • How market researchers are thinking of AI
  • Tools and resources that research teams value most.

To dig into all the details, download now.

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