"Time saving was the main reason we were trialing this... It went from taking two hours to pull out the insights from a meeting to being instantly done in minutes with Loopanel. - Tyree Gunn, Product Designer, Raylo
The Challenge
Tyree Gunn is a product designer at Raylo, a UK-based fintech startup that leases devices like phones and laptops to consumers, using a sustainable business model. As part of a lean team of two product designers supporting 14 engineers and 2 product managers, Tyree and her colleague needed a way to optimise their time dedicated to research.
- Workflow spread across multiple tools: The team leveraged a variety of tools; one for invites, another for recording, plus others for note-taking, transcription, and sharing results. While each tool had its strengths, switching between them created inefficiencies and made it harder to keep everything aligned.
- Manual analysis required significant effort: With a lean team and many competing priorities, it was challenging to carve out enough time for in-depth research and usability testing. Analyzing interview data manually required extra effort and time, which slowed the ability to act on insights quickly.
- Sourcing Insights took time: When stakeholders needed supporting evidence behind key insights, tracking down specific quotes or data points often involved digging through various documents and recordings—a process that took longer than ideal.
The team at Raylo saw trialing Loopanel as an opportunity to streamline their research process, maximise design capacity, and get deeper insights.
The Solution: Looppanel's AI-powered research platform
After trialing Looppanel, Raylo saw how it could improve their approach to research..
Consolidated research process from one platform
"Looppanel consolidates everything in one place," —from video recordings of user interviews, call transcriptions, notes, analysis and reports. It eliminates the need to juggle multiple tools and has simplified the entire research process.
Superior AI analysis grounded in real data
Tyree has also found that the quality of Looppanel’s insights is “way better” than other AI-powered tools like ChatGPT and Claude. Looppanel’s AI analysis has been more accurate in taking in only the given data and analyzing it, without generating hallucinations in the insights.
Powerful reference capabilities for stakeholder questions
The team likes the ability to reference deeper insights, going to that “exact moment” and ”verbatim source” of feedback.
Time-saving automated tagging
The auto-tagging feature significantly reduces the time needed to categorize findings, allowing the team to quickly identify patterns and themes across interviews without manual effort.
Shareable insights without paywalls
Looppanel facilitated easier collaboration across the organization: “We can also share [research] with other teams...and they can get in and view things” without having to sign up or log in.
More value for the price
After conducting a price analysis of different platforms, Tyree found Looppanel to be "way more valuable than other platforms" for a startup of their size after having analyzed other platforms.
The Looppanel Advantage
For Raylo, Looppanel has begun to become an essential tool that turns research from a time-consuming burden into a strategic advantage. By streamlining their workflow and amplifying the voice of their customers, this small team is now able to make more informed design decisions despite their limited resources.
Interested in transforming your research efficiency like Raylo did? Try Looppanel for free here.
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